Design Process
Drive Up & Go (DUG)
As part of the innovation team, I was tasked with finding new ways to integrate our online subscription product with local grocery stores. The original plan was to use Albertsons trucks to deliver food kits to customers. User research told me there might be a better way to go. After digging deeper, we found a solution that not only integrated local grocery stores with our subscription service but also solved the biggest problems our users faced with our product.
Design Process
Survey Says...
Here's what I learned from the user interviews in California:
• Users didn't love all the waste from packaging
• They prefer a more green approach to the service
• Local delivery would only make sense if it's cheaper
• A lot of users would be happy picking up at the store
I sent out a simple survey to 2000 users to gain quantitative data to reinforce the qualitative results.
Design Process
The Solution
With quantitative and qualitative data at our fingertips, we came up with a solution: Utilize local grocery stores Drive Up and Go services to allow users to pick up their meal kits. We'd allow users to pick up their kits on their terms. Best of all, we'd save them $9-12 a month on their subscription, drastically reduce packaging, and give them free to use or return tote bags to take their meals home with them.
Win-win!
Design Process
Lo-Fi Exploration
My go-to starting point is always paper or a whiteboard. It's a great place to get all of your thoughts out in the open. It's also great for collaborating and sharing with your team. You can identify key areas to track data and analysis, talk shop with product owners on user flows, and check-in with engineers to make sure what you're designing is feasible. All of this can be accomplished before even touching a mouse or keyboard.
I'm so sorry for my
horrible handwriting 😅
Design Process
Hi-Fi Designs
Time to get into the details. In an ideal situation, my lo-fi designs would have me explore 2-3 different versions for UX/UI solutions. I'll further explore those solutions in hi-fi when I bring the designs to life. Through multiple cross-function check-ins and feedback loops, I'll arrive at a solution. While this is ideal, it's not always realistic. Designers should always be able to adapt their process to the needs of the business. Collaboration and communication are key.
This is the fun part
(in my opinion)
Design Process
Usability Tests
After rounds of feedback from my teammates, it was time to get feedback where it mattered the most: from our users. In this case, I contacted users nearby to see if they'd like to visit HQ and test some new features. Users loved stopping by and being a part of the process. In this case, I built an interactive prototype using Flinto and had our users interact with it while sharing thoughts and feedback. I recorded each session to share with the team.
Design Process
Launch. Iterate. Repeat
Over the next few months, I'd review user recordings, scroll maps, and heat maps. I would also reach out to users in the test area that gave us the green light to contact them for more feedback. Iterate, launch, and repeat until it's time to move on to the next adventure. 🕺🏻
Plated
During my time at Plated, I worked on an innovation team that built new and exciting experiences like Drive Up and Go for partner grocery stores and many other highly conceptual projects like Google Assistant integration. I also lead a team of designers and engineers to completely rebuild our design system from the ground up into a more efficient system for both devs and designers.
2018-19 / UI & UX / AI / Research
www.plated.comSurveyor
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Circular
It’s the ship that made the Kessel run
in less than twelve parsecs. I’ve outrun
Imperial starships. Not the local bulk
cruisers, mind you.
